AMET Founders Bronwyn Granata and Elena Currie are experienced Aesthetic Registered Nurses with extensive local and global commercial sales and training experience. Having each worked in private clinics and also with leading pharmaceutical and device companies, both Bronwyn and Elena knew first-hand the enormous unmet industry need for unbiased and evidenced based aesthetic safety education and adverse event support. With their extensive industry insight and understanding of both practitioner and patient needs, they teamed up to create and launch AMET in early 2021.
Complication prevention and management is by far the greatest unmet need in Global aesthetics. Many treatment complications that arise are avoidable, however even the most experienced of aesthetic health care practitioners will still encounter adverse events. For this reason, AMET has established an unbiased Aesthetic Complication Advisory Panel, to ensure there is a more structured framework for complication management based on current and emerging evidence.
In addition, AMET has also established ANZ’s first Ocular Complication Support team as well as an extensive nationwide network of highly experienced industry experts comprising plastic surgeons, dermatologist, ophthalmologists, radiologists, cosmetic physicians and nurse practitioners. AMET’s vision is to raise aesthetic medicine safety standards and optimise patient outcomes through providing all aesthetic practitioners with 24/7 access to unbiased, evidenced based aesthetic safety education and complication support. Whilst adverse event management has been the primary focus of many training seminars and conferences, adverse event prevention and knowledge is absolutely paramount to minimising treatment risk and raising industry safety standards.
Becoming an AMET member enables any registered health care practitioner to gain access to an educational platform dedicated to aesthetic safety. Aptly coined “The Safety Portal”, the members area includes advisory panel approved AE protocols, detailed anatomical resources, hyaluronidase training, anatomical safety guidelines, off label information and guidelines, unbiased product information, product selection tables, consultation and body dysmorphic disorder support…and so much more! The AMET team are also able to connect members to a nationwide network of industry experts who are willing and able to assist with complication management should a member request additional support. Facilitation for medical intervention is included within the membership, however specialists may charge additional fees for their time and resources which is dependent on the complexity of the case. Despite many successful achievements within the first year, the long-term success and impact of AMET relies entirely on practitioner support. As an industry we need to normalise adverse events and reduce the fear surrounding them through empowering practitioners and sharing regular cases. We need to unite for the greater good and ensure we are all supporting each other in times of need. Statistically, most adverse events have excellent outcomes when managed well. Whilst we can do our utmost to prevent complications, in the end it is a numbers game, and when our time comes, we all need to feel confident and supported to achieve the best possible outcome for our patients.
Enjoy today’s podcast, and if you want to find out more, DM us and we will send you a link.