{"id":34027,"date":"2021-09-14T18:58:32","date_gmt":"2021-09-14T08:58:32","guid":{"rendered":"https:\/\/anybodi.com.au\/?p=34027"},"modified":"2022-08-13T18:35:41","modified_gmt":"2022-08-13T08:35:41","slug":"beauty-%e2%80%92-and-business-%e2%80%92-by-sia","status":"publish","type":"post","link":"https:\/\/anybodi.com.au\/beauty-%e2%80%92-and-business-%e2%80%92-by-sia\/","title":{"rendered":"Beauty \u2012 and business \u2012 by Sia"},"content":{"rendered":"

Meet the woman who launched one of the first laser hair removal clinics in Australia 15 years ago, and find out what how she\u2019s staying \u201cahead of the game\u201d now.\u00a0\u00a0<\/span><\/i><\/p>\n

\"\"<\/p>\n

Sia Hendry opened the doors to one of Australia\u2019s first laser hair removal clinics \u2013 Laser By Sia \u2013 in Sydney in 2005.<\/span><\/p>\n

\u201cI was literally the third laser hair removal clinic to open in Sydney,\u201d she says proudly.<\/span><\/p>\n

\u201cI put laser hair removal<\/a> and Candela on the map.\u201d<\/span><\/p>\n

It\u2019s hard to believe now, but laser hair removal<\/a> was a very new, very expensive and somewhat \u2018risky\u2019 treatment that the majority of Australians never even knew existed.<\/span><\/p>\n

Sia was however confident that demand for the service would grow as an increasing number of women (and men) became aware that it was available \u201cand that it worked\u201d.<\/span><\/p>\n

She was proved correct.<\/span><\/p>\n

Demand at Sia\u2019s Bondi Junction clinic grew rapidly, and she opened another three laser hair removal clinics (in the <\/span>Sydney CBD, St Ives and Castle Hill<\/span>) in quick succession to meet it.<\/span><\/p>\n

Sia, who learnt to operate a hair removal laser three years earlier while working as a \u2018laser assistant\u2019 at a medical centre, was pleased with her success but realised that she would have to change her business if she wanted it to continue to thrive.<\/span><\/p>\n

\"\"<\/p>\n

\u201cA lot of other laser hair removal clinics were moving into the market,\u201d she explains.<\/span><\/p>\n

\u201cI didn\u2019t want to have all my eggs in one basket, but I didn\u2019t know what to do.<\/span><\/p>\n

\u201cMany of my clients would ask me for advice about their skin but, although skin was my big passion, I didn\u2019t move into skincare until one particular client came in for a consultation.<\/span><\/p>\n

\u201cThe woman, who was in her 60s but looked about 80, just sat on the edge of the treatment bed and asked me in despair \u2018What happened to me?\u2019<\/span><\/p>\n

\u201cI was so shocked and at first didn\u2019t know what she was talking about, but then she went on and said \u2018What happened to my skin? I\u2019ve had all these treatments and used all these products\u2026\u2019\u00a0<\/span><\/p>\n

\u201cI remember looking at her, and I couldn’t say anything. I was devastated for her. She was a well-presented woman who had taken care of herself.<\/span><\/p>\n

\u201cShe had done all \u2018the right things\u2019 the industry was telling her to do [in regard to products and treatments] and yet her skin looked terrible.\u00a0<\/span><\/p>\n

\u201cIt was a really pivotal moment for me. I decided then and there that something was wrong in the beauty industry.\u00a0<\/span><\/p>\n

\u201cI vowed to help her, and other women like her, and almost immediately started learning everything I could about skincare.\u201d<\/span><\/p>\n

After extensive self-education, Sia slowly transformed \u2018Laser By Sia\u2019 into \u2018You By Sia\u2019 cosmetic skin and laser clinics offering: the laser hair removal treatments<\/a> that made her famous; skin treatments such as laser rejuvenation, LED Light Therapy<\/a>, micro-needling<\/a>, Ultrasonic and \u2018Thermique\u2019; and Venus Freeze body toning treatments\u00a0<\/span><\/p>\n

In dramatic contrast to most aesthetic clinics at the time, and now, You By Sia was built on the philosophy that many aesthetic treatments, particularly \u201charsh chemical peels and excessive exfoliation\u2019, do more harm than good.<\/span><\/p>\n

\u201cBasically, the industry focuses on superficially improving the top layer of the skin,\u201d says Sia.<\/span><\/p>\n

\u201cThey do everything they can to rip off the top layer of the skin because then the client is happy as their skin instantly looks younger and smoother, but the skin only looks better for a short while.<\/span><\/p>\n

\u201cIn a few weeks it returns to what it was like before, or even worse, so the client has to go back for more treatments.\u201d<\/span><\/p>\n

Sia is adamant that \u201cremoving the top layer\u201d like this ultimately \u201cruins the skin\u201d.<\/span><\/p>\n

\u201cEvery time we remove the top layer, we put the skin into a state of havoc and accelerate the ageing process,\u201d she explains.<\/span><\/p>\n

\u201cYes, the damage triggers cell regeneration because the skin has to put back the top layer on to protect itself, but it doesn\u2019t have the four weeks it needs to beautifully layer all the cells, so it just spits out hard, fibrous tissues to fix it as quickly as possible\u2026<\/span><\/p>\n

\u201cThis is why the skin ends up looking worse than it did before and why I refuse to ever damage the top layer of my clients\u2019 skin.\u201d<\/span><\/p>\n

Sia treats the skin\u2019s \u201cdeepest layers to achieve longterm change in all of it\u201d with her own Clinicals skincare range which she developed after trialling numerous skincare brands on herself and her clients.<\/span><\/p>\n

\u201cI was quite happy with some of the products until I looked at my skin under an imaging device and saw how red and inflamed it was.\u201d<\/span><\/p>\n

\u201cI knew there had to be a better option as inflamed skin is not healthy skin.\u201d<\/span><\/p>\n

It took Sia and her chemist three years to create that \u201cbetter option\u201d as she meticulously tested all 13 products in the range, \u201c<\/span>formulated with hydrators, antioxidants and lipids\u201d<\/span> on herself and her clients.<\/span><\/p>\n

\u201cI have now tested all the products on hundreds of clients as I take before-after-photos of their skin before they start using them and then two weeks later.<\/span><\/p>\n

\u201cThese real-life \u2018case-studies\u2019 prove my products work time and time again \u2013 that\u2019s why I can confidently guarantee my clients they will see results, without harming their skin, in just two weeks.<\/span><\/p>\n

\u201cI know this is a pretty extraordinary claim, but it\u2019s true. The client will be able to look in the mirror in two weeks and won\u2019t have to ask themselves \u2018Is it working?\u2019.<\/span><\/p>\n

\u201cThey will be able to see \u2018it\u2019s working\u2019.\u201d<\/span>
\n<\/span>
\n<\/span>Today Sia splits her time between her two You By Sia clinics, in Bondi Junction and one in the city CBD.<\/span><\/p>\n

Despite her refusal to treat clients with many of today\u2019s most popular aesthetic treatments, Sia has no problems attracting clients to either clinic.<\/span><\/p>\n

\u201cThe client that comes to me is the client who doesn’t want to go down the typical injectables<\/a> and cosmetic surgery path,\u201d she says.<\/span><\/p>\n

\u201cI\u2019m here to provide women with an alternative to what is now considered \u2018normal\u2019.\u00a0<\/span><\/p>\n

\u201cIt\u2019s certainly not normal for me\u2026\u00a0<\/span><\/p>\n

\u201cMy clients want to look after their skin for the long term.\u00a0<\/span><\/p>\n

\u201cThey want to look good without looking distorted<\/span><\/p>\n

\u201cI’m not saying there’s no place for injectables <\/a>and surgery, but if you look after your skin properly, you shouldn\u2019t need either until you are in your sixties.\u201d<\/span>
\n<\/span>
\n<\/span>It seems that the woman who was at the forefront of the brave new world of high-tech aesthetics in Australia is cautious about some of the current \u2018trends\u2019 in the industry and prefers to live by the maxim \u201cfirst, do no harm\u2019.<\/span><\/p>\n

\u201cI am not scared to stand out in the crowd,\u201d she says.<\/span><\/p>\n

\u201cI am not a follower.<\/span><\/p>\n

\u201cI aways want to be ahead of the game.<\/span><\/p>\n

\u201cI don’t really care what my competitors are doing because I\u2019m too focused on doing what I\u2019m doing and helping my clients.<\/span><\/p>\n

\u201cI have clients that been coming to me for 15 years, and they look younger<\/a> now than they did when they started.\u201d<\/span><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Meet the woman who launched one of the first laser hair removal clinics in Australia 15 years ago, and find out what how she\u2019s staying \u201cahead of the game\u201d now.\u00a0\u00a0 […]<\/p>\n","protected":false},"author":48,"featured_media":34030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[235,96,33],"tags":[],"acf":[],"yoast_head":"\nBeauty and business \u2012 by Sia | Anybodi<\/title>\n<meta name=\"description\" content=\"Meet Sia Hendry, the woman who launched one of the first laser hair removal clinics in Australia, and find out what how she\u2019s staying \u201cahead of the game\u201d now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/anybodi.com.au\/beauty-\u2012-and-business-\u2012-by-sia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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